Case study

Website design

Redesigning an e-commerce website to reflect brand vision and improve navigability.


Product Designer & Developer


September '20 - November '20
This work is NDA-Protected. Please contact me if you'd like to learn more.
what we worked on


Development is a retailer selling handmade Italian leather bags.

This client had beautiful brand assets and deserved a website that featured them. Their large catalog meant that users were getting lost in the old website menu items and that site pages were cluttered, distracting from the brand quality.

I worked with the to narrow down menu item categories in a digestible and intuitive way, adding filter options to product pages to help refine search capabilities without overwhelming the main navigation. We were able to build and launch a new website that showcased the unique bags and dramatically increased sales.

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